Branding and Identity
Miam Amour
Brief
This project focused on branding and strategy development, this project aims to create a strong, cohesive, visual identity for a platform or institution. Brand strategies must be developed to guide the design process.
The visual identity guide should contain enough information so that it can be handed over to any designer to work on the brand - it must include all the necessary visual assets and the tone of the brand in order to capture the essence of the brand successfully.
Rationale
My approach to the project was to create a brand for a french burger restaurant, in France. Miam Amour is a play on the phrase: “mon amour”, meaning “my love” in french.“miam” is french for “yum”. The brand is fun, playful and quirky. The tone of the brand is flirty and cute and is designed to remind the viewer of valentines day. This plays on a very stereotypical view of France and Paris.
Project deliverables
01 Idea development
02 Logos - variations and rules
03 Style guide - colours, typography and visual elements
04 Business cards
05 Email signature - desktop and mobile versions
06 3 posters
07 Social media
08 Merchandise
09 Way-finding
10 One-pager website
Idea Development
Inspiration
Logos
Logo variations
The logos are fun and playful.
Actifs Visuels
Typography & colour pallet
Both the typography and colours are inspired by Valentines day
Graphique, Actifs visuels & motifs
Photography
The photography is bright and colourful and depicts the restaurant
Illustrations
The illustrations are done in the same style as the logo. They uses pattern, French phrases and hearts to communicate the idea of love in a playful manner.
Cartes de visite
Business cards
signature d'e-mail
Email signature - both for desktop and mobile
Affiches
Posters
The following posters are promotional and the contain the menu
Des médias sociaux
Social media
Mécaniser
Mechanise
Orientation
Way-finding
Site Web d'une page
One-pager website
