For this project, I chose the Bembo Book MT Pro typeface by Francesco Griffo. The project consisted of designing a 16x20 inches poster using at least three colors, to sell a font to a designer. Its purpose was to work with typographic hierarchy. The poster had to include the name of the font, brief information about it, the font’s designer’s name, samples of the weights available, as well as pricing and contact information.

I started my project by doing visual research and drawing thumbnails. After a bunch of drawings, I came up with 10 digital sketches. I think almost all of them were good ideas.

I narrowed the selection to three poster sketches in which I mainly experimented with colors.

In the end, I decided to go with the overlapped glyphs poster because this design presented the Bembo font with a more modern, different-than-usual approach. At the same time, I tried the color selection to be elegant and classic, just like Bembo's beautiful personality. 

The focal point of the composition is the overlapped letters that form the word “BEMBO” whose purpose is to showcase the beautiful anatomy of the glyphs of this typeface, like the lowercase “e”. The name of the font designer, its price, and contact information are in a way part of this focal element but remain in a lower hierarchy. Text transparency, color, and different type sizes were used to give hierarchy to the composition.