Smart Aging Clinic – Visual Identification

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Project Overview

Visual identification for Smart Aging Clinic designed at Design Studio at Warsaw Creatives Agency.

Smart Aging Clinic is specialised in a modern non- invasive laser therapy. The main concept of the project was to create visual identification for clinic inspired by science and technology.

Creating identity we combined strong visual accents such as gradients with simplicity in the logotype and typography which refers to the modern Swiss typeface. Signet shaped in the round blanking gradient reminisces a laser beam. Using graphic elements of identity we also designed website and social media. The base colour of the identification is black which in print we placed together with holographic foil as a solution of digital gradients. This foil reflects light in various colours imitating gradients.