Dandelion
Dandelion is a dataviz video commissioned by Digital Mind (Generali Asset&Wealth Management), later converted into NFT. The project pictures 226 keywords expressed by Generali A&WM People who have answered to the question 'What does Digital represent to you?'. The data have been converted into sounds, shapes and colours: like a dandelion flower, each keyword is transformed into a seed free to spread new ideas and paradigms.
Dandelion: from flower seed to word seed.
Answers to the question 'What does digital means to you?'
Out of 1456 words collected in the survey, 136 employees (9%) chose a unique expression to answer the question. On the other hand, 'Future' was the most chosen word to describe what digital transition represents, indicated by 325 people (22%).
Given the analysis, it was important to show each single word chosen by the employees, as a way to represent their unique voices. I did not illustrate the meaning of each word, but I focused instead on the number of repetitions. Therefore, each dandelion flower is composed by multiple seeds based on the number of times each word has been repeated.
Given the analysis, it was important to show each single word chosen by the employees, as a way to represent their unique voices. I did not illustrate the meaning of each word, but I focused instead on the number of repetitions. Therefore, each dandelion flower is composed by multiple seeds based on the number of times each word has been repeated.
Client
– Digital Mind / Generali A&W Management
Project Managemnt
– Marica Messa
NFT consultancy and registration
– BrightNode
– Digital Mind / Generali A&W Management
Project Managemnt
– Marica Messa
NFT consultancy and registration
– BrightNode
