Bendy shoes
Bendy shoes are comfort fit shoes for women aged 20-35 from Ashbury Skies. The Bendy shoes have the high performance of a running shoe in a stylish form. I felt the logo should reflect the playfulness of the shoe’s flexible sole which gives the brand it’s unique name. I felt it should also reflect the mindset of its intended wearers (‘free spirits and rule breakers’).
Bendy shoes are comfort fit shoes for women aged 20-35 from Ashbury Skies. The Bendy shoes have the high performance of a running shoe in a stylish form. I felt the logo should reflect the playfulness of the shoe’s flexible sole which gives the brand it’s unique name. I felt it should also reflect the mindset of its intended wearers (‘free spirits and rule breakers’).
Original logo
In the end a modified version of this was used (after my explorations below):
Sketches & font exploration
The shoe's sole has a series of unique ridges to accommodate the flexibility of bending with the wearer's steps and the hand stitching. As a result I emphasized these unique qualities of the sole in my concepts.
The shoe's sole has a series of unique ridges to accommodate the flexibility of bending with the wearer's steps and the hand stitching. As a result I emphasized these unique qualities of the sole in my concepts.
Concept 1: Sole as bending loop
Concept 2: bendy 'B'
Concept 3: Sole as letter 'n'
