HUGO BOSS
BRINGING HUGO BOSS TO THE STREETS
For our long-term client HUGO BOSS, we created diverse and dynamic digital out-of-home advertisements for a variety of campaigns to help their brands reach a broader, global audience – while also amplifying their iconic brand image.
YEAR
2021
2021
INDUSTRY
Fashion
Fashion
SERVICES
Branding
Experience
APPROACH
When it came to developing HUGO BOSS’s DOOH campaigns, we put a creative spin on our long-established set of processes and communication strategies to create eye-catching, unique, and engaging ads carefully customised for their environment.
SOLUTION
Working closely with the HUGO BOSS team, we developed multiple DOOH assets – from small screen ads to expansive, digital billboards – for a broad range of campaigns. Depending on the occasion and the location, these ads were either geared towards attracting customers to specific stores or else generating overall brand awareness.
A NEW FACE FOR THE BRAND
For BOSS’s brand relaunch – the biggest investment the client had ever made in their brand – we curated and fine-tuned a set of explosive, attention-grabbing ads – featuring an all-star, celebrity cast – to capture the energy of “being your own BOSS.”
CELEBRATING THE HOLIDAYS WITH HEMSWORTH
Inspired by the generosity and joy of the holidays, we developed a series of DOOH ads for BOSS’s “Unwrap the Holidays” campaign. Featuring the client’s global brand ambassador, Chris Hemsworth, these ads captured the spirit of the season with lighthearted yet glamorous visuals.
Our DOOH ads ran in over 30 cities including the fashion capitals of the world (Paris, London, New York, and Milan), thereby generating global brand awareness for HUGO BOSS on a local scale.
