It’s common that during the end of the year we feel more entitled to eat and drink in excess, either because we are tired of taking care of ourselves all year long or because there is more money for the Christmas bonuses and we want to extra indulge ourselves.
Ultimately, these binges have an impact on our bodies and minds. After the holidays we ended up with a little more kilos and regrets.
January then, becomes the month of promises of change, of putting things right, of stopping the excess and returning to normal eating habits, of returning to exercise, and of the search for a state of well-being and health.
People look for allies, friends, and helpers in the task of losing what they have gained from the excesses of the end of the year to look better and feel healthier. In this context, Manza Té Matcha Tea has a relevant space to communicate its benefits and values of well-being, health, happiness, and looking and feeling good. We want people to see Matcha Tea as a partner, an ally to achieve their health and wellness goals.
Matcha Me Happy: This is a wordplay that creates a unique phrase, which also includes the name of the product and one of the great benefits that we want to communicate "Happiness". In a single sentence, we can concentrate on the happy, positive, and well-being spirit of the campaign that we want to communicate.
