The Exhibition identity is to examine the role that exhibitions play in communicating knowledge and exploring the variety of display methods within the language of exhibits. I designed visual components that promote the brand identity of the exhibition. The brand identity I was going for was a retro geometric line that can be expanded in many ways. I used lines to create the letterforms for the exhibition poster and wayfinding. I carried the lines throughout the entire brand identity to keep its brand as a whole. I used San Serif fonts such as All Round Gothic and Ofelia Display to match the characteristics of the geometric lines. I finished off with a gradient to capture the depth in the overlapping lines.
