Objective: To create packaging concept and solution to the packaging challenge.
Solution: Shae moisture is a very organic brand and a brand that cares about keeping their products free of any chemicals, I think it is very important that the packaging of the products also represent that core-value of the brand. Marrying the companies’ organic formulation of their products and also the consumers want to only put healthy products into their hair, I think it would be great if the packaging of the conditioner would be re-usable. I want to change the material in which the packaging of the hair product to change, instead of the easy to cut and bend plastic that is used right now, the packaging would be made of Acrylic. This material will make sure that the packaging is more durable and it would be perfect for multiple uses
