Bandcamp: Undiscovered Concert Series

  • CREATIVE BRIEF
    Young Ones One Show 2014: Saving the Arts

     
  • Target Audience:
    "Music snobs," or music enthusiasts, between the ages of 16-25.
    Consumer Insight / Problem:
    They attend a lot of shows, follow their favorite bands' tour dates and album releases, they like to discover bands before other people or know more about the bands, they tend to have an extensive knowledge about music, but may not be paying to download their music.
    Strategy:
    You're not a true fan unless you download legally.
    Concept:
    Bandcamp is the ultimate music snob.
    Reasons to Believe:
    Bandcamp is a website for artists to host their music for free and for listeners to discover and pay for their music.
    Bandcamp pays artists for every song downloaded on their website.
    Solution:
    Create a concert series where consumers can vote for an artist to come to their city by legally downloading music on Bandcamp and sharing it via social media.
     
     
    Advertising Team:
    Devin Hilgenkamp
    , Hannah Rand, Carla Smith, Sayako Minami, Huii (Mei Mei) Chuang
    Motion Media Team:
    Luis Fernando Roca, Chris Salvador, Audrey Sims, Vanessa Brown, Morgan Bouttier
     
  • CASE STUDY
  • BANDCAMP TWITTER PAGE
  • PITCHFORK BANNER AD
  • STEREOGUM BANNER AD
  • UNDISCOVERED MERCH: BUMPER STICKER
  • UNDISCOVERED POSTER
  • UNDISCOVERED T-SHIRTS