My sister is a neurologist, so she needed something that related to her work. She is also someone who takes her time to study and understand each case and, as such, she is often giving groundbreaking diagnosis. To show that, I created something that deviates form what's estabilished as branding for health-related companies.
I steered away from the traditional greens and blues and went for a more energetic and warm palette. One of the reasons you go to a doctor is for your well being, so positive energetic colours made sense in that context. She is also a very warm person herself, which is represented here.
The logo itself is not much else than her name written in Centaur - a humanistic serif typeface - which is my take on both the traditional environment of Medicine and the ever increasing need for professionals that are not machines.
The portmanteau of circle is actually a graphical representation of the doppler effect, which aids in the diagnosis of strokes, her area of expertise.
