El Ancón
Identity and tradition from Colombia
The challenge
Ethnographic research for handmade product design
aiming to show the identity of the Magdalena department in Colombia.
The solution
The end result was 3 sets to create pieces of jewelry
inspired by the artisanal techniques of traditional fishermen
Desk research & fieldwork
After a desktop research, we made a trip to corroborate the information in the field, though participatory, non-participatory observation and interviews to find identity patterns.
We visited several cities: Santa Marta, Sierra Nevada, Taganga, Aracataca y Ciénaga.
We talked to people, looked for craft workshops, visited museums and learned about the indigenous and popular culture of the region.
The field diary
It was used to collect the perceptions, emphasizing in the information about culture and society. It also served as reference in the formalization phase.
Insights infographic
A comparision between desktop research and fieldwork,
to identify patterns and possible areas of opportunity
It compares the popular and indigenous culture perspective
We analized aspects such as: culture, music, dance, gastronomy, sports, customs, entertainment, traditions, beliefs, language and literature.
Conceptualization
Abstraction of the insights found to apply meanings
and generate formalization to the proposal
Formalization
References from fieldwork were used
to define the constituent elements
The final result
3 sets with which users can replicate some of Magdalena's traditional techniques
to create pieces of handmade jewelry:
to create pieces of handmade jewelry:
1. Metal embossing from Tayrona indigenous culture
2. Wood carving of fishermen's canoes
2. Wood carving of fishermen's canoes
3. Weaving of fishing nets
Embossing set
For creating pendants with shapes of the "albacora" fish,
one of the most common species in Taganga, Colombia
Carving set
To create accessories through wood carving following the instructions.
It proposes to carve a miniature canoe.
Weaving set
In the manual it is proposed to
weave a miniature fishing net as an accessory.
Project brand Illustrations
Illustrations for logos of products and collection
with the other projects of the course
Identity representative elements from Magdalena region,
from its indigenous tradition to its popular culture.
Products logos
Collection logo
Stamping pattern for T-shirts
The final exhibition
The team
Roberto, Isabel, Miguel
