Identity design and promotional materials for a newly formed production team and music festival located in Halifax, Canada under the name of Critical Mass. Our work included developing a logo, brand identity, illustrations, symbols, posters, promotional materials, motion design, social media banners, on-site printed materials and graphics.
This was a first collaborative effort between a long time friend, Mark Harmsworth and myself.
Art Direction: Marc LaTulippe
Graphic Design: Mark Harmsworth, Marc LaTulippe
Motion Design: Marc LaTulippe
Client: Critical Mass Halifax
Tools: Photoshop CC, Illustrator CC, Procreate, Adobe After Effects
Date: September 2022
