For Canpack, a Cracow-based packaging producer for soft drinks, and what's more important - Pigeon's neighbors (yay!) - we've created a set of motion graphics showcasing their new brand identity.
About
Can is never just a can. A bottle, never just a bottle. They're experiences that have the power to evoke emotions. What's Canpack's mission? To create the feeling with each packaging created.
And as for our mission? To deliver Canpack's message by creating rapid, colorful, attention-grabbing brand videos that will create buzz about their new branding.
Scope of work
Pigeon Studio was responsible for bringing exciting motion into the new brand identity by creating one full-length company video and 7 animated cutdowns
for Canpack's social media.
Style
A slick, new, modern and energetic look of Canpack designed by McCANN had to be translated into animation. We've played with cascade-based typography and modular design systems to achieve an energetic and exciting feeling.
A mix of motion design, typography, 3D elements, and footage resulted in music-driven videos, that further enhanced Canpack's message by putting people: employees, consumers, and their emotions upfront.
CREDITS
Client: Canpack
Agency: McCann
Pigeon Art Direction: Rafał Blecharz
Animation Direction: Rafał Blecharz
Stillomatic: Sara Marinoni, Marta Kulińska
Animation: Krzysiek Bednarski, Sara Marinoni
Additional designs: Krzysiek Bednarski, Ania Frątczak, Sara Marinoni
3D Animation: Maciej Miszkiel
PM: Dawid Gaweł
Relation Manager: Gosia Kucharska
Music and SFX: Robert Ostiak, Studio Praga
