LUÈ is a brand that is looking to appeal to a younger audience. LUÈ is a mixed
of sparkling wine and cognac, and something new on the market of ready-made cocktails. The combination of new flavors will attract new consumers, rejuvenate the audience for champagne and cognac, make the drink more glamorous, add style and fun to evenings and weekends. This is what I was aiming for when
I created my sketches.
