The aim of this project was redesign the Knickerbocker American beer.

This beer was the official one of the New York Giants. So we wanted to capture the essence of this city.

In addition we decided to add some art deco influences at the framework, which reminds to the subway map. The vertical feel and loftiness of the great city is given to the design through the vertical line on one side of the logo.

 

We also decided to complete the redesign with a full range of can beers, bottle and six and twelve pack beers.