The star of the marmalade parties. Design development for the new Krasnyi Pishchevik brand
Krasnyi Pishchevik launched its own line of chewy candies based on carrageenan, a naturally occurring food additive.
We needed to design universal flow pack and group packaging for each flavor and flavor mix.
The solution:
The golden bee is a cool bee. Accentuate her awesomeness with a set of glasses, a gold microphone, and a mischievous smile.
So an ordinary tea party with candy turns into a karaoke battle of bombastic bright flavors: juicy raspberry, orange, duchesse and cherry.
Where the Golden Bee is real fun!
Krasnyi Pishchevik launched its own line of chewy candies based on carrageenan, a naturally occurring food additive.
We needed to design universal flow pack and group packaging for each flavor and flavor mix.
The solution:
The golden bee is a cool bee. Accentuate her awesomeness with a set of glasses, a gold microphone, and a mischievous smile.
So an ordinary tea party with candy turns into a karaoke battle of bombastic bright flavors: juicy raspberry, orange, duchesse and cherry.
Where the Golden Bee is real fun!
Project team:
Vlad Dolzhevsky — Art director
Irina Shebeko — Designer
Olga Oleinik — Managing partner, Creative director
Natalya Elinskaya — Account director
Ekaterina Martinovich — Illustrator
Vlad Dolzhevsky — Art director
Irina Shebeko — Designer
Olga Oleinik — Managing partner, Creative director
Natalya Elinskaya — Account director
Ekaterina Martinovich — Illustrator
