To convey the elegance and comfort of furniture through branding, it is necessary to understand the specifics of its creation. This is where we started the Derar branding project. Immersing ourselves in the softness of the furniture offered by the company, we made sure that comfort and elegance are the axes on which we will build the foundation of the brand. Elegance in branding is in every detail. This was demonstrated both in the logotype and the font used, in the promotional materials offered, and in the tone offered by the brand platform. We meticulously created the brand identity, brand style, logo and complete branding for this project.
