It is so important to give children the opportunities for development and education in this infinitely changing world. We started the Compass branding project with the enthusiasm to convey this idea.
In the frames of the project, we tried to explore the children’s expectations and understand their parents’ vision regarding children's educational projects. As a result, we have hooked on the idea of a stylized compass, which best expresses the importance of making the right choice among various educational opportunities.
The bright, multi-colored palette, numerous symbols used as branding elements allow to emphasize this educational center is human-centered and specially created for children. The variety of branded elements makes branding as practical as possible.
Within the framework of this project, we created the brand, brand identity.
