Non-Profit Mental Health Brand Identity Project
Becoming Mums is a peer-to-peer support service for new mums based in Reading, UK. They offer new mums a space where they can come and talk, listen and be heard, on topics that are all about them.
Those who access Becoming Mums’ services feel invited in by the branding, it aligns with them on a personal level and does not speak to them just as ‘mums’ or patients. By bringing in inspiration from fashion and lifestyle brands, such as bright colour palettes, modern fonts, print design and imagery, the brand sets itself apart from traditional or existing health-based services, occupying it’s own space to give a familiar sense of belonging to it’s members.
The Becoming Mums Link icon has been designed to represent the brand in a simple way: The interconnection of the ‘m’ forms a chain, connection and supporting bond while highlighting the diversity and individuality of all mums through contrasting colours.
See more of my work www.lucyelliott.co.uk or @imlucyelliott
