This is a collaborative project I did in my internship with The Richards Group along with Miguel Moreno, Jaime Holcombe and Aldo Quevedo.
Description:
MetroPCS is a prepaid wireless service brand in the United States operated by T-Mobile US.
Problem:
People are mad about how expensive AT&T bills are.
MetroPCS is a prepaid wireless service brand in the United States operated by T-Mobile US.
Problem:
People are mad about how expensive AT&T bills are.
Objective:
Introduce urban people who do not own cars MetroPCS new cellphone pre-paid plan.
Introduce urban people who do not own cars MetroPCS new cellphone pre-paid plan.
COPY: Get one with everything. Data, calls and texts. $40, period.
COPY: If your cellphone bill gets you spicy[pissed off]. Switch to Metro. $40, period.
COPY: You have a point. You pay too much for your cellphone plan. Everything you want, $40, period.
COPY: Going up. Your data, calls and texts. Going Down. Your cellphone expenses. Everything you want, $40, period.
COPY: Non-stop data, calls and texts. Everything you want, $40, period.
