OO
TW
out of this world
COMPOSITION
& INSIGHT
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This design features a pictorial element accompanied by the letter mark that makes up the monogram element in the composition. This pairing creates a vibrant and exciting notion that this company is both modern, creative, and targeted toward younger millennials which can be seen in the choice of type and color. The pictorial element assumes the shape of the first “O” that makes up “OOTW” from there the typeface Frank Fat was used in order to convey those youthful, creative, & modern associations, that were outlined in the design brief. This logo is adaptable and will be able to grow with the company to make a timeless logo that resonated well with their audience.
Pictorial
