Joseph Todaro's profile

Penguin Philosophy Book Series Cover Set

Penguin Philosophy Book Series Cover Set
Origami Iconography
For this brief, I worked on a series of philosophical books by Alain De Botton and
worked on a set of covers that would be visually appealing and intriguing.
Mock-up of second cover
I experimented with white backgrounds, coloured backgrounds, images that wrapped around the cover, images that bled off the cover, and different layouts and styles of type. After some discussion, I felt that my simpler sans-serif type separated from the image was working better than the others.
I decided to go with photographed origami as I liked the way that origami could be used to represent more complex ideas and objects with simple structures (much like the books themselves). I also personally liked the aesthetic and thought they looked sophisticated yet appealing as graphics for my covers. Following this theme, I also used the sans-serif typeface “Montserrat” for the text on the covers. I added a paper texture to the covers to act as the background/whitespace of the covers since it gave them a nice texture and remained consistent with the paper theme. A final edit that I made to these covers was the addition of the cardboard from the main images to the spine and
back of the cover.
Experimental cover iteration
Draft Covers

Final Spread of Cover 3
Penguin Philosophy Book Series Cover Set
Published:

Penguin Philosophy Book Series Cover Set

Published:

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