C L U B M A N S H O P
This is a fictional rebranding of Club Man Shop. Club Man Shop (CMS) specializes in made to measure Men's suits, overcoat, shirts and pants. The project aims to break the image of ordinary customs tailoring shop. Therefore, the design approach for this project is to make CMS become a unique, classic yet modern kind of custom tailoring shop and stand out confidently from the tailoring industry.
And the reason for using navy colour and red-orange colour as the main and secondary colours, it's because it will be more outstanding from the tailoring industry as compared to the overwhelming black and white colour that the tailors will often use.