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肆拾玖坊·孔雀令(KongQueLing Baijiu)


这款中国白酒的名字源自一位知名舞蹈艺术家的成名舞蹈“孔雀舞”,于是我们围绕“孔雀”展开了这次设计工作。
酒瓶的瓶身有着丰富且非规则的肌理,一方面代表着舞蹈过程中飘逸的裙摆,另一方面也是对这款白酒丰富酒体的诠释。采用深蓝色作为主色调,也让产品从里到外都散发出一种神秘的气息。在瓶盖造型中,也可以清晰的看到由孔雀羽毛组成的舞蹈家的舞姿,而在包装盒的外部,则是采用了孔雀与山茶花(云南省省花)的结合,让这款产品更具独特性。

The name of this Chinese Baijiu originated from the famous dance artist "Peacock Dance" of a famous dance artist, so we launched the design work around the peacock.
The bottle body of the wine bottle is rich and irregular texture, on the one hand represents the elegant skirt in the dance process, on the other hand, it is also an interpretation of the Baijiu rich liquor body. The use of dark blue as the main color also makes the product emit a mysterious smell from the inside to the outside. In the shape of the bottle cap, you can also clearly see the dancing posture of the dancer composed of peacock feathers. On the outside of the packing box, the combination of peacock and Camellia (Yunnan flower) is adopted to make this product more unique.
肆拾玖坊·孔雀令(KongQueLing Baijiu)
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肆拾玖坊·孔雀令(KongQueLing Baijiu)

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