MILLE GTS - SPRING/FALL
'Details Make The Difference'
For the 2022 GTS Autumn collection, Bolder created this triptych of short form product films.
The next gen thermoregulation tech was the focus, capturing the detail and intricacy of the garments while evoking gritty and atmospheric autumnal tones - designed to describe the climate controlling nature of the range.
Live action was captured on location in Palmer, with dynamic drone footage chasing down the cyclist within unique concrete architecture.
CGI landscapes, simulated fog effects, 3D product builds and graphic overlays generate an aesthetic to communicate the weather repelling features and tough resilience of the MILLE GTS system.
A minimal and intense soundtrack drives the powerful visual narrative, flowing between footage and CGI in our signature Assos style of motion graphics.
MACRO PRODUCT SHOTS
LOCATION SHOTS
CGI SHOTS
'Details Make The Difference'
Assos’s brand New Equipe R Habu range launched for this winter season - and to explain, inspire and promote the qualities of the products we were tasked with creating two new motion pieces. Following on from the GTS autumn campaign in style and format but this duo of products were filmed in the stunning landscape of Iceland, accompanied by CGI of ice and frost encrusted textures. Drone footage of our hero cyclist combines with 3D renders in a visual collage, to create dynamic vignettes of the technology and feature packed gear.
MACRO PRODUCTS SHOTS
LOCATION SHOTS
CGI SHOTS
Credits:
Client - Assos Of Switzerland
Director - David Farquharson
Production - Bolder Creative
CGI & Post Production - Bolder Creative
Motion Design - Ryno Eksteen, Peter Richards, Callum Round, Charllie Ellis, Gareth Bowen, Nacho Miró, David Farquharson, Daniel Mountford, Matthew Lindfield.
Sound Design - Bolder Creative & Sound Canvas
