Ben Leander's profile

Mindhero

Ben Leander
•
Advertising brand identity Campaign Design copywriting Corporate Design ILLUSTRATION marketing product design social media

Mindhero approached me to digitally promote their new nutritional supplements tailored to the full student life cycle. To stand out on a saturated market, striking product names and corporate communication have been created. 

Advertising brand identity Campaign Design copywriting Corporate Design ILLUSTRATION marketing product design social media
Advertising brand identity Campaign Design copywriting Corporate Design ILLUSTRATION marketing product design social media

In several ads, the cans were first presented as humorous study buddies, then the benefits and high-quality ingredients of the products were highlighted. 

Advertising brand identity Campaign Design copywriting Corporate Design ILLUSTRATION marketing product design social media
Advertising brand identity Campaign Design copywriting Corporate Design ILLUSTRATION marketing product design social media

Illustrations in the focus of the 'eye area' of the product cans ensure closeness to the customer while the product name and the most important info remain legible. 

Advertising brand identity Campaign Design copywriting Corporate Design ILLUSTRATION marketing product design social media
Advertising brand identity Campaign Design copywriting Corporate Design ILLUSTRATION marketing product design social media

The copy of this project uses well-known phenomenons of pop culture, song and movie titles as well as adapted German sayings. The flashier the better!

Advertising brand identity Campaign Design copywriting Corporate Design ILLUSTRATION marketing product design social media
Advertising brand identity Campaign Design copywriting Corporate Design ILLUSTRATION marketing product design social media
Advertising brand identity Campaign Design copywriting Corporate Design ILLUSTRATION marketing product design social media
Advertising brand identity Campaign Design copywriting Corporate Design ILLUSTRATION marketing product design social media
Products © Moshbit GmbH
Illustration, Text & Design | Ben Leander
Mindhero
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Ben Leander's profile

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Ben Leander's profile
Graz, Austria

Mindhero

Mindhero approached me to digitally promote their new nutritional supplements. Because the market is very saturated, the products are tailored to Read More

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