The goal here was to create copy that appeals to the proper target audience in an appealing way. The copy was written in favor of the lucky adoption owner and is purposed to raise awareness for adopting dogs from Lucky Dog Rescue Orlando. The imagery accompanies the copy and plays with idea of making a dog smile. 

Editorial Ads and Copywriting:

Promo Videos: The goal here was to write audible copy, narrate it, and then create visuals to the carefully written copy that was purposed to raise dog adoption awareness.