Integrated Social Impact Campaign for Adidas

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Advertising Project 2: Integrated Social Impact Campaign for Adidas

For this project I was assigned with a partner to convince our audience as Adidas that Adidas is committed to ending plastic waste through innovation and empowering the consumer to make real change through the power of the sport. While collaborating with non-for profit organization Parley for the Oceans to help wheel this innovation in the correct direction.

Project Requirements:

- 2 Digital ads: 1 Facebook, 1 Instagram

- 1 OOH: billboard, bus shelter, hoardings, or wall mural etc.

- 1 Experiential/Engagement idea

- The Adidas logo

- A Created Tagline

- Rationale: must include the strategy behind your idea • Linears for Adv2 class presentation

Finished artwork for all campaign components for ArtDir1 class presentation

Three Billboard Posters

Using athletes that are already signed to the adidas brand, I chose to photoshop them underwater positioning them with the Adidas x Parley sports shoes while playing their signature sport. Doing this not only alerts the target market that they can play their favourite sport with these shoes, but that in buying them they've chosen to support reducing plastic ocean waste.