ABOUT
Omume pronounced (Oo:Mu: Mei) - originates from the Igbo language in Eastern Nigeria meaning Behavior, Mood, or Character.
The Omume Company is an African-Inspired candle brand for the explorer in you!
A Black-owned candle company created by the founder, Christabel, who loves all things food and travel. After battling a stress-induced illness, she began to focus on things that bring her joy, create experiences to enrich her life, and journey back to her true happier self. By returning to her roots and finding her identity, changing a few behaviors, and discovering ways to improve her mood - The Omume Company was born!
GOAL
To create a versatile logo and visual identity that can be easily identified and used across several touchpoints while communicating the brand's value to her customers. To shed a positive light on African-owned products in the US to grow and scale the product line.
Logo inspiration and concept
Inspiration
Sketch Ideation
Other Explored concepts
Pattern Design
Typography
Color Pallete
Visual Identity
Packaging / Label design
