A rectangle with the proportions equal to √2 has a special property - it can be infinitely divided into smaller related rectangles. We used this concept in the logo and in the whole branding.
DataConsult brand products are modern and comprehensive solutions that support warehouse and logistics processes within enterprises. The sign was supposed to be easily remembered, which is why we focused on the letter "X", associated with expertise and being the letter that appears in the name of each product. The element connecting the signet with the DataConsult brand is its plotting on a √2 rectangle grid.
Designed by PLEO design
Brand strategy
Paweł Krzciuk
Brand design
Agnieszka Krzciuk
