Lightroom Ambassadors Reel
Adapting to a "new normal" has forced us to improvise a lot. And, in a way, it has put innovation at the forefront of our typical creative process. Without the ability to rely on tried and true photography methods, we have had to adapt, change and grow in the process. Despite incredible limitations, we have not found limits that prevent us from doing and creating. In 2021 we wanted to celebrate creative ingenuity and those who have found light in darkness.
Our Lightroom ambassadors have inspired thousands of Adobe fans to grab their cameras and create with Adobe Lightroom. With this approach, we have heard directly from this year's group about the program and their experiences. We used their mixed media submissions (quotes, videos, and photos) to create a sizzling video that informs and inspires the next class of Ambassadors through their stories and different points of view. With clean and simple designed title cards inspired by the '21 design aesthetic of the program, we created a narrative talking about the Adobe Lightroom Ambassador partnership of 2021 and previewing what's on the horizon.
Credits
Design Lead: Diavanera, Esteban
Creative Director: VandenBosch, Ryan
Art Direction: Navarro, Nubia
Animation: Velandia, Jorge
Creative Producer: Hoyos, Crystian
Project Director: Speller, Kirsten
Manager, Influence Marketing: Xu, Yifan
Brand: Adobe
Thank you for watching!
All photos used in this video belong to their creators.
All photos used in this video belong to their creators.
Special thanks to Adobe and Edelman USA
for allowing us to work together on this project.
Featured Photographers
Yuto Yamada • Tobi Shinobi • Summer Murdock • Paola Franqui • Omar Z.Robles • Nicoline Malina • Luisa Dörr
Yuto Yamada • Tobi Shinobi • Summer Murdock • Paola Franqui • Omar Z.Robles • Nicoline Malina • Luisa Dörr
Michael Aboya • Max Muench • Johnie Gall • Jennifer Chong • Christina Poku • Mylo Fowler •
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