M A R U C H A N
advertising campaign 2022
How to demonstrate the versatility of the brand through Maruchan Ramen, a brand's extension who until then had few reflections. Creating a concept that invites us to cook at another level, but without sacrificing the practicality of the brand. And to achieve this, we went to the kitchen, and we found a great truth as universal as it was fresh.
"We all like to feel like real chefs, even though if it's only for 5 minutes". And already with the most important ingredient, the preparation of the concept left our followers with a great taste in their mouths.
C R E D I T S
Agency: Archer Troy México
VP Creative: Miguel Arciniega
Creative Direction: Abraham Esli Martinez
Art Direction & digital Retouching : Pedro Molina, Roberto Guzman
Copywriter: Fernando Mandujano
Producer: Emanuel García I Martín Hernández
