GRUMP SNACKS X LIFT AIRLINES -
IN-FLIGHT CAMPAIGN
CLIENT
Grumpy Snacks
CAMPAIGN NAME
Get GRUMPY, so you don't arrive grumpy.
THE CHALLENGE
With the launch of the new Grumpy Snacks flavour and a small window of exclusivity offered to Lift airlines, we needed to come up with a campaign which captured the hearts and tastebuds of the Lift airlines commuters.
THE INSIGHT
We've all had a grumpy passenger next to us on flights...at least once.
THE SOLUTION
We honed in on these moment of frustration and grumpy passengers on airlines, turning grumpy moments into an own-able brand experience for both Grump Snacks Lift Airline customers, who all receive a complimentary snack on their airborne commute
NOBODY LIKES THE ARMREST HOGGER - PACK SHOTS
YOU WERE ONCE THE SCREAMING BABY - PACK SHOTS
NOBODY LIKES THE SEAT KICKER - PACK SHOTS
Instagram story animations
INSTAGRAM COMPETITION REACH
Credits
Client: Grumpy Snacks
Art Direction & Illustration: Matthew Tager
Animation: Matthew Tager
Sound Design: Niel Maakgraaf
Project Manager: Damian Valencia
