Global Recyclage du Nord Copyright © Made by Reda 2022
Year Project Type Role
2022 Rebrand Art Direction & Design
Global Recyclage du Nord
Brand & Art Direction
Global Recyclage du Nord is one of leaders in the North region, in terms of management and valuation of Industrial Waste, as well as one of the most involved in terms of Environmental Protection.
They support local authorities throughout the entire value chain; from collection, sorting to recycling or trading. Ever more innovative solutions are deployed to transform waste into primary and secondary materials or into renewable energy, allowing local authorities to be part of the sustainable development of their territory and to benefit from new sources of income.
Role
Art Direction & Design.
Art Direction & Design.
Visual Brand development.
Challenge
Re-imagine the brand in a new modern setup, balancing the old and new, while retaining its brand equity,
Creative Direction
I Decided to create a flexible brand system that can decompose to reusable elements which will help the brand propagate to other mediums & platforms easily, while having a strong mark/icon that can be used in multiple ways and make the brand easily recognizable.
