Personalized "VIP" website- Purl site
Website deliver personalized, dynamically delivered content based on implicit and explicit behaviors. Established engagement thresholds automatically trigger personalized correspondence via email and/or sales office alerts. Robust reporting and tracking on a prospect by prospect basis. Development of online surveys and custom portfolio allow for deep understanding of consumer interests and behaviors. Interactive floor plans virtual tours and expense calculators.
Role:
Strategy & Creative Development
Creative & Strategic Direction
Art direction
Producer - Web Video and 3D Virtual Tours