WHO IS AEON?
Aeon Sustainable Inputs is a progressive farming business that aims to make a difference in the agricultural industry by promoting sustainable farming practices through science-backed products. The company is dedicated to providing farmers with high-quality products that improve crop yields and sustainability.
Agriculture Branding & Design
Industry Services
CONCEPT #1: FARMER'S FIELDS
This concept is clean and simple – perhaps a bit more serious. The colour choices are made from referencing the field and open sky above.
CONCEPT #2: FURROWS
This is a warm, less literal approach that avoids using a typical green. The wave detail represents a furrow – side-by-side, they represent farmland.
CONCEPT #3: SCIENCE & FARMING
This is a warm, less literal approach that also avoids using green. The wave detail represents furrows, and placing them side-by-side represents the farmland.
PROCESS & CONCEPTS
Through exploration of the industry and competitors, I developed concepts that incorporate minimalist design with science and nature-based symbolism. The chosen colour palette is earthy and natural, evoking feelings of growth, sustainability, and vitality. With each concept there's major focus on creating logos with a strong focal point. This piece can be extracted and used as a sub-mark for smaller applications. Once the concepts were sent through, the client chose concept 3.
