Breaking It Down
Anything complex and complicated can feel overwhelming. For Penn State, we animated two audiovisual pieces showcasing the impact of two of their academic initiatives. These videos explain the initiatives' impact in a clear and concise format using engaging visuals, strong graphics, and photo collages.
Resilient Wineries:
Sustainable Crop Management
As climate change and rising demand threaten the future of sustainable wine production,
Penn State has partnered with local winemakers to develop innovative solutions,
ensuring a thriving industry for generations to come.
Penn State has partnered with local winemakers to develop innovative solutions,
ensuring a thriving industry for generations to come.
EnvironMentors:
Access to Real impact
Access to Real impact
To bridge the gap and provide underrepresented high school students with a clear path to college, Penn State's EnvironMentors program empowers them with real access
to STEM education (Science, Technology, Engineering, Mathematics),
enabling them to pursue careers that can change the world.
Credits:
Production: Anchor Point // Executive Producer: Mike Holm
Production: Anchor Point // Executive Producer: Mike Holm
Agency: Decoded Advertising // Group Creative Director: Victor Sie // Associate Creative Director: Chris Williams //
Associate Creative Director - Copywriter: Jason Paul // Executive Producer: Shannon Barnes // Producer: Brent Bettes
Sound Design: Mr Bronx Audio // Executive Producer: Hanna Choi // Mixer - Sound Designer: Geoff Strasser
Design and Motion Graphics: The Others
Design and Motion Graphics: The Others
