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Bollywood Veggies: Home of the Good Veg






Bollywood Veggies is not your typical farm. Tucked away in a little corner of Singapore known as Neo Tiew Road in Kranji and priding itself as a sanctuary away from the bustle of the “little red dot”, the farm serves to educate its visitors on the benefits of organic fruits and vegetables and on eating and living healthily. 






We set out to create a brand that reflected the vibrant personality and unique characteristics of the farm through a rebranding project as well as connect the brand to its target audience with an integrated campaign. 









Part 1
Brand Makeover​​​​​​​




















 
 
 
 







Part 2
Good Veg Gone Bad

'Good Veg Gone Bad' aims to raise brand awareness for Bollywood Veggies by garnering views on YouTube as well as creating a buzz on various social media platforms. Just before the release of the video, posters will be pasted online and offline to create anticipation for the video. 






















Part 3
Adopt-a-Veg

'Adopt-A-Veg' encourages visitors to the farm to adopt selected plants on the farm, Adopt-A-Veg is perfect for people who want a slice of nature at home. Visitors to the farm are able to purchase seeds and a DIY kit with a step-by-step guidebook to growing their vegetables.




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Bollywood Veggies: Home of the Good Veg
Published:

Bollywood Veggies: Home of the Good Veg

Bollywood Veggies is not your typical farm. Tucked away in a little corner of Singapore known as Neo Tiew Road in Kranji and priding itself as a Read More

Published: