Together This Summer
Yandex launched a series of events aimed at elevating the spirits of its employees this summer. Life goes on, but one truth remains unchanged: those who are feeling down need to be lifted up!
The year was challenging and not entertaining at all, that is why the designers had a relevant task of creating an ascetic design that would express the caring and supporting atmosphere of the company.
The project’s logo brings together the best of both worlds – physical and digital. In our vision, pronounced summer motifs with their light mood and soft shapes merge with the binary. The task of reflecting digitized proportions and standardizing letter pixelation in an organic and harmonious fashion was quite painstaking. Our chosen typeface was based on Coil.
We developed a unique icon for each of the project’s substreams but always kept the main theme in mind as we were doing it. Every icon’s design involved the same techniques that we utilized for the main logo. Here again, nature’s very own complements the digital.
