Whites Agency | Website

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Redesign and website implementation

Whites Agency is European data-driven agency helping the biggest companies across Europe achieve goals. Digital marketing services are supported by proprietary technology, big data analysis, and machine learning.

The goal was to create a website that would communicate, more effectively than the previous version. Whites wanted to emphasize that it is a data-driven agency working with well-known brands on large projects.

Defining company’s needs and goals

For us, workshops are a key part of any product design process. They allow us to define the new website’s goals, challenges, and audience. The entire process of creating the website was based on partnership.

For GoodC, creating a quality product that achieves its goals requires good understanding with the client’s team. When creating the Whites Agency website, we focused on modern solutions while maintaining Whites’ strict aesthetics.

Problem

The website had not been refreshed in four years and did not fully reflect the organization's capabilities, and show the changes it had gone through and the expansion of the agency's portfolio of services.

Solution

Design not only a clearer but most importantly, a more audience-friendly website, focused on additional existing data-driven activities of the Whites agency. This method is a sustainable way to increase conversion rates and build long-term customer relationships. The data-driven approach is not just about collecting data, but about generating value from it for the business.

Understanding Users

We studied user behaviors on the site, segmenting site traffic, along with a breakdown between desktop and mobile versions. Meanwhile, the starting point for our team was to understand the decision-making process of Whites Agency's clients.

Website = key for good employer branding

Candidates who have gone through the recruitment process confirm the usability of the website, recruiters receive positive feedback, and recruiters mention the site as an additional reason for their interest in an offer.