Gustavo Lindermann's profile

Potion

Gustavo Lindermann
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art direction brand Brand Design brand identity branding design Logotype Packaging product visual identity

Potion

BRANDING   |     PACKAGING     |     ART DIRECTION

Potion is an electrolyte drink mix that provides energy and well being for athletes and adventurous people. The name "Potion" referes to it's effect, just like magic in your body, making sure you succeed at all your goals! Everything is magic inspired, but with a modern touch: the lettering is inspired by gothic Harry Potter-ish typography, with prominent serifs that gives it a playful vibe.



art direction brand Brand Design brand identity branding design Logotype Packaging product visual identity
art direction brand Brand Design brand identity branding design Logotype Packaging product visual identity
art direction brand Brand Design brand identity branding design Logotype Packaging product visual identity
art direction brand Brand Design brand identity branding design Logotype Packaging product visual identity
art direction brand Brand Design brand identity branding design Logotype Packaging product visual identity

The citric color palette and sans secondary typography brings magic to the 21st century, where science is now responsible for creating real-life potions, that we can use to improve ourselves in every way. meanwhile, the brand assets are all magic-inspired: we got the parchment, the cauldron and the magic wand that appear all over the materials, either as drawings or as a deconstructed background, or even as a frame for photographs and texts.

art direction brand Brand Design brand identity branding design Logotype Packaging product visual identity
art direction brand Brand Design brand identity branding design Logotype Packaging product visual identity
art direction brand Brand Design brand identity branding design Logotype Packaging product visual identity
art direction brand Brand Design brand identity branding design Logotype Packaging product visual identity
art direction brand Brand Design brand identity branding design Logotype Packaging product visual identity
art direction brand Brand Design brand identity branding design Logotype Packaging product visual identity
art direction brand Brand Design brand identity branding design Logotype Packaging product visual identity
Potion
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Gustavo Lindermann's profile

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Gustavo Lindermann's profile
Porto Alegre, Brazil

Potion

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