SHIWA
PROJECT TYPE: Concept Direction, Art Direction, Visual Identity, Package Design, Bilingual Copywriting
DESIGNED BY POCCA
shiwa 是由上海视觉艺术学院依托学院自身的设计师与艺术家资源及专业教学作为基础，推出的作为学院衍生品的自持眼镜品牌。我们以“视野涌现艺术”作为概念，为这个全新的品牌创建了独特的视觉识别符号、包装及系列周边。
SHIWA is a self-owned eyewear brand launched by Shanghai Institute of Visual Arts as a derivative of the institute, based on the institute's own resources of designers and artists and professionals. We created a unique visual identity, packaging and a series of collaterals for this new brand based on the concept of "Vision waves the art".
SHIWA is a self-owned eyewear brand launched by Shanghai Institute of Visual Arts as a derivative of the institute, based on the institute's own resources of designers and artists and professionals. We created a unique visual identity, packaging and a series of collaterals for this new brand based on the concept of "Vision waves the art".
