Branding for All Vote No Play

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All Vote No Play is a non-partisan initiative to help college athletes exercise their own civic power and create the future they want.

In June 2020, following the murder of George Floyd and the public outcry for social justice reform, basketball coach Eric Reveno and educator Lisa Kay Solomon embarked on a personal mission to help young players exercise their civic power. That was the beginning of All Vote No Play, a movement that encourages young athletes across the U.S. to take Election Day off from practice or games so they can vote or volunteer.

They gained support from the National Association of Basketball Coaches and over 1,100 coaches signed the All Vote No Play pledge, making it an annual tradition.

We were invited to rebrand All Vote No Play under 2 major criteria:

- Give the brand a fresh look that would appeal to their young audience

- Help stand out from other political initiatives

With a new look, amplified voices and a strong purpose ahead, All Vote No Play held a virtual event supported by Condoleezza Rice, Steph Curry, among other politicians and players alike. Students from across the country supported the mission by hosting over 200 watch parties.

Read more on the topic:

CBS: NBA will not schedule games on Election Day to promote voting
NCAA: Council approves civic engagement legislation
Stanford Daily: Condi Rice, Steph Curry at civic event hosted by All Vote No Play
Teen Vogue: Student Athletes Are Rallying Peers to Vote With All Vote No Play