NOV1 Burger

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NOV1 BURGER

Branding, illustrations and packaging

The NOV1 Burger is a burger shop from Belém - PA. The company's proposal is to create a hamburger model that has a language and connection with the local culture of Pará, but without getting too heavy on regionalism or local cultural elements, but rather making a slight mention of it, aiming at the future implementation of the brand in other areas. regions that do not know that language.

The name NOV1 makes a reference to (91) which is the DDD for the city of Belém, and the company came to us to translate these ideas into a project covering positioning strategy, visual identity, and packaging for delivery.

One of our main challenges was to differentiate NOV1 from the numerous competing hamburgers that have similar products and service proposals. When we mapped the region where the brand was going to establish itself, we found more than 20 players, including fast food chains, artisanal hamburgers and delivery services, with different brands and languages vying for the attention of consumers.

Immediately, in a scenario like this, where the product is not the decisive point, having a brand that generates a connection with the customer and with the local culture is extremely important for the success of NOV1.

Services:
Positioning Strategy
Visual identity
packaging
Illustration

Team:

Project Direction: Leo Tavares
Designer: Leo Tavares
Illustrations: Lucas Storalic

Product photography: Matheus Aquino

NOV1's main store is located close to a natural reserve in the city, Bosque Rodrigues Alves, which has as some of its illustrious inhabitants, squirrel monkeys that from time to time go outside the limits of the reserve and attack the snacks of people who are nearby and play in the trees while eating their snacks.

After making the positioning strategy for the brand, we decided to build a light and relaxed language having as the main element the representation of this monkey as the brand's mascot, generating a connection with the local culture, but bringing a recognizable element in any environment, even if outside the cultural context of Belém, and also prints in the brand's communication the good humor and lightness that the brand's personality wants to demonstrate.