The concept behind my response to this year's D&AD brief is the fairtrade origins of the ingredients used in The Body Shop products. The brief required designs for four different products, so I took the key fairtrade ingredient from each product and researched into its country of origin and its culture, trying to avoid stereotypical representations of each country. The co-ordinates correspond to the location in each country where the ingredient is produced. The illustrations for each poster were hand drawn in pencil and then photographed to be edited digitally.
Below is the poster that represents my idea for The Body Shop's next social campaign- supporting homeless women in the UK. The big idea behind this poster is that 'Address Not Found' would be a new campaign launched by The Body Shop in conjunction with Shelter, created to help rehabilitate homeless women by providing workshops to restore their confidence and give them new skills that will make them more employable and get them back into their own accommodation.
