Residential complex "NEVA-NEVA", St.-Petersburg, 2018

This pack of visualisations made for LLC "Bazis-SPB". 
Used 3ds Max, V-Ray, Adobe Photoshop. 
1. The soul of a picture
It was necessary to get in pictures some balance between the warm feeling of joy with well-being and a bit cold sence which you always feel when walking along old prospects of Vasilievsky island in Saint-Petersburg. That balance i'd tried to achieve in this color gamma, which based on the classical principles of an academic painting.

For some renders the most advantageously time to show is between end of a day and evening - there are a lot of soft and long shadows of trees, sky reflections on a paving and roads, highlights on windows - all of that are making the very important in that kind of pictures thing - it becomes relaxing
2. The tools
At the moment when i was doing this project i didn't have a really powerfull workstation, so a lot of work was made in Photoshop. For example, all what we have here excluding the houses and their trees - non-renderable, just matte-painting
Birds, birds, birds... in every picture - that's seems to be my weakness :)
3. The scale and context
In that picture the most important thing was, i think, to define framing, because this rounded corner of a house at the top of picture is an anchor point of all the composition - from that point your mind start building linear and air-perspective...
In that render an interesting problem was to compare people's scale. The man on the 2nd floor seems to be too big, but in fact he is as big as man on the ground level - tilting verticals for architecture created this little optical illusion, so i decided to put in another one man in the foreground, whose scale helped me to shift the viewer's attention from that "strange" pair.
That shot was made to show the winter's magic, children's joy and 
friendly residents of that complex, but one of the most interesting deep-laying architectural tasks of that render was to show the human scale! You see, that the foreground and even the middleground has a really big scale, you can feel it like you are in a 4-6 floor housing cortyard now, not 9-10. And that is a goal to achieve - create a safety feeling by scale of urban design details.
NEVA-NEVA
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NEVA-NEVA

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