The Project:
A custom wordmark design for Long Gimmies - a playful golf apparel brand that highlights little moments of golf, the ones that make you realize that it’s more than a game. We explored a wide range of styles, but landed on this upright script where the capital "L" suggests a club with a long putt ahead. It was important to have stacked, inline, and monogram variations of the logo to give the brand flexibility when implementing the mark.
We also worked on a cheeky brand pattern created with minimal golf-related icons that works well in packaging as well as a pattern on the Long Gimmies flagship polo shirt.
Services: Creative Direction, Wordmark Logo, Pattern Design, Apparel
