SuperGaming - Funding Announcement Video
One of the first briefs I received at SuperGaming was to write this video^, to announce the fact that the company had raised $5.5 Million in the Series A funding round.
It was a unique challenge wherein the fun culture of the company had to be shown, but not in a way that makes it look like we don't know what we were doing.
The primary insight I went with was - no matter how serious founders are about their businesses; employees always want to keep things light and have fun.
The creative route I thus proceeded to take was 'employees hijacking the funding announcement video'.
Along with writing the script and coming up with the concept for the video, I also was the Creative Director for the same. Being here in Bombay, while working with employees and not actors, who were in Pune, I had to direct this entire shoot through a video call. Wild experience.
It was a unique challenge wherein the fun culture of the company had to be shown, but not in a way that makes it look like we don't know what we were doing.
The primary insight I went with was - no matter how serious founders are about their businesses; employees always want to keep things light and have fun.
The creative route I thus proceeded to take was 'employees hijacking the funding announcement video'.
Along with writing the script and coming up with the concept for the video, I also was the Creative Director for the same. Being here in Bombay, while working with employees and not actors, who were in Pune, I had to direct this entire shoot through a video call. Wild experience.
