we think. - brand strategy consulting company (2013)
A consulting company that strategizes the potential success of a product and invests its brainpower in naming and positioning products for success, we think. requires a space to allow and promote creative processes. Unique forms and structures produce a memorable and impressive experience for clients, displaying the innovative capabilities held by the firm. Meanwhile, an energetic color scheme excites employees about their work and encourages a constant flow of new ideas. While a creative and a more casual environment, productivity, function, and efficiency are keys to the design of this place of business. With such a tailored design, we think. can use their workspace as branding and marketing mechanisms to promote themselves to clients, and will have a fitting home to continue to establish themselves as a successful firm.
Floor Plan
Reception and Waiting Area
-Custom geometric partition grounds reception desk and a change in
carpeting leads visitors to receptionist’s desk.
-Initial impression portrays a place of business but with an added
element of creativity and innovation
-Flat screens embedded into north wall above bench seating allows firm
to showcase products, achievements, announcements, or welcome
special guests.
-Direct access to file room for receptionist
-Adjacency to consultation room and big guy client room
Big Guy Client Room
-Sculptural enclosure provides visual privacy as well as contributing
a memorable, unique environment for clients
-Interactive touch screen works as an innovative presentation medium
-Built-in cabinets and counter space below pass-through to hearth
provides surface area for arrangements of food and drinks for guests
Sub-waiting (front), Collaboration Space (back), Interns (right)
-Sub-waiting for principal’s offices easily accessible from reception space
and visible by principal’s assistants
-Collaboration Space’s energizing, internally lit enclosure with a single
glass wall leaves the space open visually while providing acoustical
privacy
-A write-on wall fuels the birth of ideas
-Movable furniture makes for an adjustable furniture layout for a space
that will work for multiple functions and settings
-Interns adjacent to principal's offices for guidance
Brand Specialists Work Space
-An open plan encourages creative processes in which employees are
able to bounce ideas off of each other, dually creating an airy and light
work environment
-Two smaller seating areas allow for separate conversations
-Set between both collaboration spaces, all 6 brand specialists work
enveloped in a space designated for creativity and have both spaces
quickly accessible for group brainstorming sessions
-Adjacency to respite spaces for phone calls and power naps promotes
efficiency
Hearth
-Attached to the core structure, acting as the heart of the office and providing
a place for interaction between employees of all levels
-Casual seating provided in addition to counter seating
-Amenities include large refrigerator, dishwasher, stovetop, microwave
drawer, and cabinets for storage
-Pass-through to big-guy client room to ease in the transportation of food and
drinks
Consultation Space
-Sophisticated form instills the notion of seriousness held by the creative,
yet business oriented firm
-A retractable screen within the ceiling allows for function as well as a crisp
architectural interior when not in use
